Kenrick revealed that the majority of his ‘DAMN.’ album came about by writing the songs in his parents’ kitchen. He later shared a text he received from his mother after she heard the record: "OMG. This CD is the bombbbb! … This your best one to me, no bullshit. Your daddy said u look stressed out on the cover lol. I said n**** that's the point, we always stressing him out."